Trader’s Joe Organic French Roast Cold Brew Coffee Concentrate Review
Trader Joe’s is a smaller grocery store that sells many of their products under their brand name. They like to sell a lot of organic goods as well. They started with cold brew coffee in 2013 with their original cold brew concentrate and then this year 2016 they came out with their Organic French Roast Cold Brew Coffee Concentrate. This concentrate is made from USDA Organic coffee beans which their Texas supplier treats to a bold French Roast. The French Roast is actually the second to the darkest roast in the spectrum of coffee roasting. According to their website, it takes half a pound of 100% Arabica beans that are coarsely ground to make 32 ounces of the cold brew.
There is a nice solid roast smell from the cup of cold brew. When you first bring it into your mouth at the front end of there is a slight fruity sourness. As it moves to the middle of the mouth you get a very intense sour taste. Then as it passes to the back of the mouth the sourness lifts and you get a slight roast flavor coming through. The flavor builds slowly and it crescendos at a sharp peak before quickly mellowing out again. There is no bitterness when it hits the back of your mouth it is very smooth after the initial sourness hits. The body is very light on this, it lasts less than average in your mouth, very shallow. The whole drink has this underlying savory flavor which is the slightly burnt taste of the French Roast. The cost for the bottle is $9.99 for a 32 oz bottle which comes out to be $0.32/oz. This makes 12 cups of coffee.
Yes, I understand fully that this is a concentrate and that some things might be exaggerated because I didn’t dilute. But if that were the case then I would get a lot of bitterness and a full body which I got neither. This is somewhat underwhelming. I thought that the Trader Joe’s Cold Brew would be a lot better than this. It doesn’t have much flavor so if you dilute it with something else you are even going to taste less of the flavor. This is a no go for me.
Here is a link to learn more about their cold brew: Trader’s Joe Organic French Roast Cold Brew Coffee Concentrate
Price: $9.99 for a 32 oz bottle, $0.32 oz.